Intro Brands

Adema is our groundbreaking technology, driven by a dynamic live database enriched with proprietary datasets generated by our patented ML-driven algorithms. Short for Augmented Demand Matching, Adema harnesses AI-powered big data analysis to deliver smarter, faster, and more precise market insights—offering instant, institutional-grade reporting at the touch of a button.

Our three-pronged strategy enables Adema to serve the largest spectrum of real estate stakeholders. Through a top-down approach, we provide tailored technology solutions for large institutions, including major agencies and Real Estate Investment Trusts (REITs). Simultaneously, our bottom-up solution, Propmatch, offers AI-driven insights for developers, investors, and agents, empowering data-driven decisions. Additionally, Adema’s versatile AI assistant adapts to diverse users—from individual buy-to-let investors to fund managers—ensuring personalized support. This integrated ecosystem addresses every facet of the industry, unlocking extensive client engagement opportunities.
Top-Down Brand Strategy
adema
Adema targets institutional giants (e.g., CBRE, government, Tesla, REITs) with direct or white-label tech for growth via project acquisition. Paired with big tech (OpenAI, Palantir) and research firms (Knight Frank, CBRE). First: Adema UK, then Adema EU.
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Bottom-Up Brand Strategy
Propmatch
Propmatch offers AI-powered property insights for developers, investors, and agents. Built on Adema tech, it’s dynamic, accessible, with tiered pricing. First: Propmatch UK—smart, simple matching.
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Top-Down Brand Strategy

Adema’s white-label solutions provide customizable technology platforms for large institutions—including major registered social landlords (RSLs), local governments, corporations like Tesla and BP Pulse, Real Estate Investment Trusts (REITs), and hospitality chains such as Premier Inn—addressing their specific operational needs and growth objectives.

Bottom-Up Brand Strategy
Propmatch

Propmatch offers AI-powered property insights for developers, professional investors, and smaller agents. Built on Adema technology, it provides a dynamic and accessible tool for real estate professionals.

Dual-Use AI Assistant Strategy

Introducing Adema, our AI assistant designed to serve both brands while remaining accessible as a standalone product. Appealing to all real estate professionals, Adema functions as a versatile agent, benefiting everyone from first-time investor-developers to REIT executives. Additionally, it acts as a guide and interface for both Adema White Label and Propmatch, ensuring seamless support across the real estate landscape.