Adema Browser Widget Privacy Policy

1. Introduction

Adema Browser Widget (“we”, “our”, or “the Extension”) is a browser extension provided by SH Proptech Ltd (trading as Adema AI). This Privacy Policy explains how we collect, use, and protect information when you use the Extension.

By using the Extension, you agree to the terms of this Privacy Policy.

2. Data Controller and Contact Information

Data Controller:
SH Proptech Ltd (trading as Adema AI)
Company No: 15518685
Registered Address: 3rd Floor, 45 Albemarle Street, Mayfair, London, W1S 4JL, United Kingdom

Contact Email: info@adema.ai

For data protection matters, please mark communications:
“FAO: Data Protection”

3. Information We Process

The Extension processes the following types of information only when actively used by the user:

3.1 Website Content (Primary Data)

When you activate the Extension on supported property websites, we may process visible page content such as:

• Property address
• Price
• Images
• Description
• Agent or listing details

This data is used only to create a structured property project inside Adema.

3.2 User Activity (Limited)

• Extension activation (click action)
• User-triggered capture events

3.3 We Do NOT Collect

We do NOT collect:

• Personal identity information (name, email, phone number)
• Passwords or authentication credentials
• Financial or payment data
• Full browsing history
• Personal messages or communications
• Background location tracking
• Keystroke logging or continuous monitoring

4. Purpose of Processing

We process data only for the following purposes:

• Providing property capture functionality
• Creating Adema projects from user-selected listings
• Improving extension performance and reliability
• Ensuring correct extraction of listing data from supported sites

All processing is user-initiated only.

5. Legal Basis (UK GDPR)

We process data under the following legal bases:

• Contract (Art. 6(1)(b)) – providing extension functionality
• Legitimate Interest (Art. 6(1)(f)) – improving service performance
• Consent (Art. 6(1)(a)) – where required for optional features

6. Data Sharing

We do not sell user data.

We may share limited data only in the following cases:

• With backend services required to operate Adema
• With infrastructure providers (secure cloud hosting)
• When required by law or legal request

7. Data Storage

• Data is processed in-browser when the extension is used
• Selected listing data may be sent to Adema backend only when the user creates a project
• No background data collection is performed

8. Third-Party Websites

The Extension works on supported property websites (e.g. real estate portals and auction listings).

We only read visible content on these pages when the user activates the Extension.

We are not responsible for the privacy practices of third-party websites.

9. Data Security

We use appropriate technical measures including:

• Encrypted communication (HTTPS/TLS)
• Secure API endpoints
• Access control and authentication
• Minimal data processing principles

However, no system is 100% secure.

10. User Rights

Under UK GDPR, you have the right to:

• Access your data
• Request correction
• Request deletion
• Restrict processing
• Object to processing
• Request data portability

To exercise your rights, contact:
info@adema.ai

11. Cookies and Tracking

The Extension does not use cookies for tracking browsing activity.

Only essential technical storage may be used for functionality.

12. International Transfers

Data may be processed in secure infrastructure outside the UK/EEA.

We ensure appropriate safeguards are in place.

13. Children's Privacy

This Extension is not intended for users under 16.

We do not knowingly collect data from children.

14. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last Updated” date.

15. Contact

For questions about this Privacy Policy:
info@adema.ai
SH Proptech Ltd, 3rd Floor, 45 Albemarle Street, Mayfair, London, W1S 4JL